7 Ways an RFP Fails By J.R. Simmons

On the surface, it appears we are communicating more than ever. We are overwhelmed by the sheer numbers of emails, tweets, announcements, newsletters, webinars, blogs, etc. It often amounts to so much noise that we don't hear the important stuff, or we shut down the inflow just to obtain some level of productivity.

How each of us filters through the cacophony to get what we need becomes a business survival skill. By necessity, we eventually learn to invest our precious time on those sources that have the most to offer. It reminds me of the wonderful catch-phrase used by Business Communications Review (which spawned No Jitter when it ceased publishing): "The best signal-to-noise ratio in the industry."

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