Social Networks and the Communications Shift By Barbara A. Grothe

As I write this article I am attending the Society of Communications Technology Consultants Annual conference in Atlanta. Our keynote speaker was social media expert Crystal Washington. She gave us great information and tips on using LinkedIn, Twitter, YouTube, Google+ and Google Alerts. It got me thinking how well do we all do with social networks, and do we really know how to use them to our advantage?

If we are going to spend time on social media it needs to be very strategic. We need to be able to measure, to see results, and it needs to be practical. This allows all of us to get better use out of it with our existing clients and provides better visibility into the people who are searching for information about our company or services.

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